It’s time to ACT

ACT is a marketplace and
user-driven data gathering platform that helps combine shopper spending power to shop green. Currently testing in beta

Which bag would you choose? ⬇️

Our algorithm lets you choose the most sustainable option at your local supermarket.

 Turn your movement into ACTION!

The money that you and others move to sustainable producers cannot be ignored! Together we, the shoppers, wield 60% of the global money flow (GDP).

Change the way you shop!

Choosing the more climate friendly tomato A over tomato B could be the most impactful thing you can do for the planet.

If you do this for every product category producer B will see that producer A is selling more and will perhaps get solar panels to heat their greenhouses instead of fossil fuel to get you to buy their tomatoes and so on…

Did you know that Tomato A can have a CO2 Footprint that is up to 10x greater than Tomato B?

What happens when you shop with ACT

Join the COLLABORATION

90,000 ACT users can shift more than NOK 990 million per year from non-environmentally friendly producers to sustainable producers. And that is the case if just 35% of their shopping is produced in an environmentally-friendly way. That’s an average of NOK 11,025 per shopper, per year in sustainable shopping in European main markets.


That’s a pretty cool thing to be able to do with just choosing the right tomato.

Join ACT today ⬇️