What is ACT?
We always hear about someone else finding a solution to climate change. Yet at the same time we, the shoppers, wield 60% of the world's spending power (GDP)!
We are part of the solution! When we coordinate the way we spend our money we can have the biggest impact on the environment — because money is the most influential metric for societal transformation.
ACT empowers shoppers to have a say over the future of our planet. Anyone can join in the effort for mass, collective change.
ACT is a marketplace and user-driven data gathering platform that helps combine shopper spending power to shop green. Currently testing in beta
How do we do that?
We offer a simple, intuitive and efficient tool that makes it easy to shop for sustainable and ethically produced products. It’s as simple as choosing Tomato A over Tomato B!
Make a list, optimize it and choose ethically and ecologically produced items.
If we together agree to buy the more climate-friendly tomato A over tomato B we will encourage the tomato B producer to be more climate-friendly‚ for instance get solar panels to heat the greenhouses. This will be shown on ACT by a higher ranking and more people would then buy tomato B. The producer of Tomato A will be motivated to try and beat that again, and so on. We call this compound competition that over time will yield the biggest impact within each product category.
Why donate 1% of your spending power to an environmental organization if you can use your entire spending power on food to motivate to compound competition?
By bringing together conscious shoppers in ever-growing numbers to buy viable products, we reward sustainable and ethical producers (tomato A) and incite others (tomato B) to shift to better production practices - motivated by our combined spending power.
Are you ready to ACT?
“We started out as a small startup fretting over a little sales problem. It turns out we are sitting on a solution that touches on at least 3 of the 17 UN Sustainable Development Goals.” — Thomas Jepsen, CEO
We want to make it easy for everyone to make a free and informed decision when choosing Tomato A over Tomato B. Most of all, all of us want to encourage producers to produce in a more planet-friendly way!
Collective Intelligence
ACT is unique because we are building a movement of shoppers who wants to help gather data.
This takes away bottlenecks to the amount of products, grocery stores and data we can map and rate for CO2.
In turn, this makes it possible to help optimize & coordinate global grocery spending power in the direction we all democratically want the economy to shift.
The collaborative platform needed for gathering the data to facilitate buying tomato A over tomato B at a global scale has the potential to unlock the almost untapped power of large-scale human collaboration.
This is an important time in history of humanity with already 6 out of 9 planetary boundaries crossed. Reach out, follow our socials, invest, look at our careers - no matter what it’s definitely time to ACT!